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BE BULL BE YOURSELF
The ‘Be Bull, Be Yourself’ collection was born in a socio-historical period of great impact on the collectivity
CONCEPT AND SOCIAL MESSAGE
The ‘Be Bull, Be Yourself’ collection was born in a socio-historical period of great impact on the collectivity.
Not only did the pandemic and the ensuing historical events influence people’s daily lives, but they also caused a sort of ‘awakening’ in people’s consciences.
Those who rediscovered the possibility of having time to themselves, even while working, during the lockdown, those who found themselves alone with their emotions and realised the importance of human relationships, which they had previously taken for granted, those who were able to study and embark on new paths, cultivate dreams that had been put in the drawer, but also launch themselves into a new career.
Massimo Bramandi
BE BULL, BE YUORSELF
THE ARCHETYPE OF POSEIDON
According to Greek mythology, Poseidon was the God of the deep sea and it was Carl Gustav Jung, one of the leading intellectual figures in psychological, psychoanalytic and philosophical thought, who first considered him in his archetypal form.
The word archetype derives from the ancient Greek ὰρχέτυπος, ‘image’, composed of arché, meaning ‘beginning, original principle’ and typos, ‘model, mark, exemplar’.
The Jungian Archetype, in particular, is a behavioural and psychological model that can help us to understand human behaviour.
Jung in fact draws inspiration from the gods of ancient Greece to extrapolate models from which to study human psychology and even psychiatric cases.
That of Poseidon is the main archetype linked to the sphere of emotions and feelings, but at the same time it is also one of the most frequently repressed, driven by society to conform to rationality and thus to resemble the archetype of Zeus.
Associated with Poseidon we find mainly the bull and the dolphin.